05 October 2012

Pop Art on stamps ..



Date of Issue : 27 July 2012

Swiss Post issued a set of 3 beautiful stamps on 27  July  2012 featuring Pop Art. Swiss artist Peter  has created three special stamps in recognition of the 50th anniversary of the pop art movement.

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Precisely 50 years ago, Andy Warhol's Campbell's soup can marked the beginning of the brilliant pop art movement. Swiss Post pays homage to this anniversary with three special stamps: James Bond, Bond Street and Pudding.

Pop art is an art movement that emerged in the mid 1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In Pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.

Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them.And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.

Much of pop art is considered incongruent, as the conceptual practices that are often used make it difficult for some to readily comprehend. Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Postmodern Art themselves.

Pop art often takes as its imagery that which is currently in use in advertising.Product labeling and logos figure prominently in the imagery chosen by pop artists.

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