Book Review : Advertising JRD's Aviation Dream

 

Advertising JRD’s Aviation Dream

By Sushil Mehra

Advertising JRD’s Aviation Dream By Sushil Mehra : Type : Paperback – Coffee Table Book : Publisher and Copyright Holder : Sushil Mehra : email  : gaureshmehra@gmail.com : WhatsApp No. 9972091818

Advertising JRD’s Aviation Dream is an excellent coffee book for everyone and especially for those interested in Areo Philately and Aviation Advertising . The book features stamps and private and special covers issued on JRD Tata or related to JRD Tata. The book is devided into 4 parts : 1.JRD Tata’s Aviation Dream 2. Air India Memorabilia 3.Air India’s Vintage Advertisements 4.Postally used self-designed covers on  Tata.

The philatelic items and ads shown in the book are part of author’s collection. The author has dedicated the book to Late Ratan N.Tata, the former chairman of the Tata Group who built upon Late JRD Tata’s aviation Dream by re-acquiring Air India back from the Government of India in 2022.

Air India,Founded in 1932 as Tata Airlines by J. R. D. Tata, Tata himself flew its first single-engine de Havilland Puss Moth, carrying air mail from Karachi to Bombay's Juhu aerodrome and later continuing to Madras . After World War II, it was nationalised by the Government of India in 1953 and was renamed Air India.

The second part of the book features Air India Slogan advertising meter franking showing Air India’s iconic mascot ‘Maharaja’. Part 3 of the book features Air India’s vintage advertisements.

Part 4 of the book features Postally used self-designed covers on Tata Group’s repurchase of Air India with relevant stamps used on relevant dates.

This book is a tribute to JRD Tata, the Father of Indian Aviation, a great Indian industrialist, philanthropist, aviator and former chairman of Tata Group. The layout of the book is attractive with fine colour images. Aero-philatelists and those who love aviation would like this book very much as it takes them to a colourful journey of Air India. General readers would also appreciate the book as it gives a complete story of Air India with a variety of images.

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