18 March 2018

Every child deserves a birthday !

Happy Birthday !

Here is a beautiful sheetlet issued by Nerdlands Post with a great message for one and all. On 19th February 2018, PostNL  issued the 'Birthday stamps' stamp sheetlet in the hope of raising awareness for the work of Stichting Jarige Job. This foundation makes sure that children growing up in poverty can celebrate their birthday at home and at school.

On the 'Birthday stamps' stamp sheetlet, there is a large illustration with familiar aspects of children's birthday parties. Each section of the illustration on the stamps tells a story in itself. In these stories, the famous book illustrator Charlotte Dematons has combined children's drawings with her own illustrations.

Complete birthday box

Approximately 61,000 children in the Netherlands do not celebrate their birthday because there is not enough money at home to do so. Stichting Jarige Job aims to bridge the gap between children from poor and rich families by making birthdays possible for these children. It does this by giving families birthday boxes packed with decorations, treats, something tasty to eat at home and gifts. The foundation, which operates on a national level, collaborates with social organisations that work with the most vulnerable children in Dutch society. PostNL is a partner of Stichting Jarige Job.

Every child is worth it

Huib Lloyd, Managing Director of Stichting Jarige Job: 'They are beautiful stamps that send out a clear message that everyone should be able to celebrate their birthday.' PostNL not only helps us by providing logistical support, but it also raises awareness for our initiative with these stamps. It's great. The best thing is that the children have no idea Jarige Job exists. Thanks to the birthday box, children feel that they really deserve to celebrate their birthday.

Gift for the birthday boy or girl

Bruna and PostNL have launched a campaign for Stichting Jarige Job. From 19 February up to and including 4 March, customers can buy a gift and donate it directly to Jarige Job. They can do so in the special gift boxes at the checkouts in Bruna stores. When they are full, PostNL delivers the boxes to the foundation.


The 'Birthday stamps' stamp sheetlet contains six different stamps marked with 'Nederland 1', the denomination for items up to 20g in weight destined for delivery in the Netherlands. The stamps are available from 19 February onwards at the post office counter in Bruna stores and online at postnl.nl/bijzondere-postzegels. The validity period is indefinite.

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